Our ground-breaking conference is an unprecedented opportunity to market
your product to the affluent gay and lesbian athletics community with a reach
to potentially tens of thousands of athletes around the nation and around the
world. Our audience tends to be university educated with
advanced degrees, have above average disposable income, be more conservative
which means more apt to plan for the future, more apt to buy financial
services, travel more for leisure and sport, have a healthier mindset, are
brand aware, information seekers, and great influencers – all very attractive
demographic characteristics for any product category.
3 Instruments of Advertising:
Top 7 reasons why your firm should consider
sponsoring the National Gay & Lesbian Athletics Conference:
- It's a great event of well known athletes, fun competition,
intellectual discussions at MIT/Harvard, and with a youth clinic
(the only event with this combination)
- Our attendees are highly educated, earn high incomes, buy from
firms they feel support them, and are brand aware
- The sports industry affects what we SEE, what we HEAR, and how we FEEL – a
great communications vehicle (a
$213 billion industry*)
- Engage the gay and lesbian community in support of creating
positive role models and heroes
- Market your product to a loyal “influencer” base that are
highly educated with disposable income
- Charter involvement with our ground-breaking conference that
addresses the last bastion of homophobia
- Align your brand with others that are making a difference in
the community
“Looking at
the greater impact on society, the conference isn’t just for ‘jocks’
but it’s for everyone and it’s about growing up and having positive
role models, mentors, and heroes. Could we save lives in the process
and at least make the coming out process less painful and less
shameful? Consider stories like those of Matthew Shepard and how it
could be different.” – Mac Chinsomboon, GLAF Executive Director
Audience: From demographics collected from our website survey,
our audience consists of gay/lesbian/straight athletes from around
the country and even around the world, the majority with an advanced
degree, above average income, are information seekers and
influencers, and have a pre-deposition to spend on
products from companies they feel understand them. Even with a
3-month advance, we currently (01/30/03) have pre-registrations of
45% conference capacity of 500. See our survey at
www.gayconference.org/Survey.php
As of 01/04/03, our still ongoing survey has 408 respondents
representing 41 US states and 10 countries with these demographics:
